Community Engagement
The Group is committed to deeply embedding community development,
and recognizes the significance of respecting local culture,
caring for community residents and promoting youth education.
Critical Areas
- Community Welfare and Philanthropy
Contributing to the UN SDGs
Our Actions
Forest Conservation
In 2025, we carried out forest conservation activities at the Shenzhen Baguang Heritiera Wetland Park.
Community Visits
We have been conducting community outreach activities in Hong Kong for many years.
Public Welfare Education
We signed a cooperation agreement with the University of Santa Cruz do Sul (UNISC) to jointly publish a zoology textbook authored by Professor Andreas Köhler, which was distributed free of charge to local schools. Additionally, we donated various books—including literary works, Braille books, and sign language books—to multiple Brazilian public schools, aiming to broaden students' horizons and enrich cultural knowledge, particularly for children with disabilities.
Social Assistance
During the pandemic, we initiated a donation program through the Hong Kong Chinese Enterprises Charitable Foundation. When floods struck Mariante, Brazil, we actively distributed hygiene supplies, cleaning products, water, and other essentials to affected residents, while also organizing charitable fundraising campaigns.
Coastal Cleanup
We have been carrying out coastal cleanup activities in Hong Kong for many years.
Our Results
Certificate of appreciation from
the Hong Kong Chinese Enterprises Association
Certificate of appreciation from the Offic
of Legislative Council Member Yim Kong
Certificate of appreciation from
the Hong Kong Chinese Enterprises Association
Certificate of appreciation from
the Hong Kong Chinese Enterprises Association
Certificate of appreciation from
the Hong Kong Federation of Trade Unions (FTU)
Certificate of appreciation for
the "Mid-Autumn Festival & National Day Celebration" Event
-
28（schools）The public welfare education initiative
targets 28 public schools in Brazil. -
9,000（books）Approximately 9,000 books have been distributed
-
6,000（students）Approximately 6,000 students have been reached
-
590,000（HKD）Cumulative investment in Hong Kong community donations
-
39,000,000(HKD)Cumulative investment in community contributions from 2023 to 2025
